Joey Hughes is an accomplished sports agent, educator, and entrepreneur whose career bridges elite athletic management and community empowerment. As President and CEO of Tech Coach LA, he leads a pioneering youth program that integrates academic enrichment with athletic excellence, serving students across Los Angeles through sports, STEM, arts, and life skills development. His approach fosters resilience, leadership, and character in young people, preparing them for success both on and off the field.

A former All-American track and field athlete at the University of Southern California, Hughes competed at the highest levels while serving as team captain and engaging in leadership roles such as the Black Student Assembly executive board. His athletic journey, marked by discipline and determination, informs his philosophy in mentoring athletes and guiding them toward professional careers.

In addition to youth programming, Hughes is the founder of LA Prevail, a sports and talent management agency representing elite athletes, Olympians, and emerging professionals. His work includes securing sponsorships, negotiating media opportunities, and building long-term brand strategies for clients. His network extends across major sports organizations, corporate partners, and entertainment entities, creating unique pathways for growth and visibility.

A native of Los Angeles with deep community roots, Hughes leverages his influence to create opportunities for others—whether by connecting young athletes to professional teams, producing large-scale events, or cultivating strategic partnerships with global brands. His leadership style combines business acumen, cultural insight, and a relentless commitment to excellence, making him a dynamic force in both sports management and marketing.

Meet The Team